Brand & Content Director

McLean, VA
Full Time
Marketing
Experienced
Company Overview
Global Guardian protects and delivers employees and families from political, environmental, and bad actor threats worldwide. We are a leading provider of emergency medical and security solutions for corporations and individuals. Our 24/7 Operations Centers in McLean, VA and Charlotte, NC, identify, monitor, and respond to threats and emergencies with on-the-ground teams in over 100 countries. Our world-class professionals have extensive intelligence community experience, military special operations, and federal law enforcement. Founded over ten years ago by a Delta Force Sergeant Major and an Army Special Forces Colonel, we are a values-based organization focusing on a camaraderie, service, and excellence culture. We have managed crises in the worst environments in the world, and we know how to act fast to provide unmatched service for our clients. Global Guardian is an investor-backed, high-growth company that offers employees growth opportunities within the organization.

Position Summary and Objective
Global Guardian is seeking a Brand & Content Director to help shape the next chapter of our brand story. Reporting directly to the VP of Brand, this leader will blend creative direction, brand strategy, and digital marketing expertise to ensure every touchpoint reflects the precision, trust, and excellence that define Global Guardian. 
 

This is a dynamic, high-impact role for a strategic thinker and creative storyteller who can move seamlessly between concept and execution—bringing ideas to life through compelling visuals, narratives, and campaigns. The ideal candidate has a passion for visual storytelling, a sharp sense of brand design, and the ability to collaborate across disciplines to elevate how Global Guardian shows up in the world.


Essential Functions and Responsibilities
Creative Direction & Brand Leadership
  • Partner with the VP of Brand to evolve and uphold Global Guardian's visual and narrative identity across all communications.
  • Lead creative ideation and art direction for campaigns, videos, and social content — ensuring consistent, impactful storytelling.
  • Translate business goals and marketing strategies into bold, clear creative concepts that drive engagement and differentiation. 
  • Guide the development if visual assets, ensuring aesthetic consistency and high production quality across all materials.
  • Oversee creative briefs and reviews, providing feedback that refines execution and maintains brand integrity. 
Content & Campaign Strategy
  • Own the integrated content calendar in partnership with the VP of Brand, ensuring alignment with strategic priorities. 
  • Direct the creation of multi-format content — video, web, reports, thought leadership, and social — that drives awareness and lead generation. 
  • Collaborate with internal stakeholders to craft powerful narratives that showcase Global Guardian's mission, expertise, and global impact. 
  • Partner with PR and executive leadership on strategic storytelling and thought leadership initiatives. 
  • Manage campaign creative from concept through delivery, ensuring consistency across assets and channels. 
Digital Marketing & Automation
  • Lead creative and UX direction for digital experiences including landing pages, campaigns, and website content. 
  • Ensure all digital touchpoints — owned and paid — reflect the brand identity and deliver measurable results. 
  • Collaborate with Marketing operations to build, optimize, and analyze campaigns within HubSpot. 
  • Partner with consultants and vendors to continually refine the performance and creativity of digital programs. 
Social & Digital Presence
  • Oversee brand storytelling across social platforms, ensuring content is strategic, visually engaging, and on-message. 
  • Guide visual direction and creative production for social and digital campaigns. 
  • Track performance and audience engagement to inform creative evolution and content planning. 
Leadership & Collaboration
  • Act as deputy to the VP of Brand, providing creative and strategic leadership initiatives. 
  • Collaborate cross-functionally with Design, Communications, Sales, and Product teams to ensure unified brand expression. 
  • Mentor junior creatives and content contributors, fostering innovation and culture of creative excellence. 
  • Contribute to long-term brand planning and creative evolution at Global Guardian. 

Competencies and Attributes
  • Excellent verbal and written communication.
  • Demonstrated experience developing relationships.
  • Ability to manage multiple tasks concurrently.
  • Ability to manage sensitive information with confidentiality and professionalism.
  • Demonstrated skill in managing workload effectively and seeing projects through to completion.
  • Exhibits resourcefulness commensurate with a level of urgency to meet customer needs.

Qualifications and Education
  • Bachelor’s degree in Marketing, Communications, or related field.
  • 7+ years of experience in brand, creative, or marketing leadership roles.
  • Proven ability to lead creative development and manage multi-disciplinary teams or agency patterns.
  • Strong visual and editorial instincts, with an eye for design and storytelling that inspires action. 
  • Expertise in digital marketing tools and platforms, including HubSpot, CMS, and analytics systems.
  • Exceptional communications, collaboration, and leadership skills. 
  • A portfolio showcasing creative campaigns, brand storytelling, and visual direction. 

Position Type and Schedule
  • Regular Full-Time (RFT).
  • Salaried, exempt role.
  • In person/hybrid position in McLean, VA.
  • Salary Range: $100,000 - $130,000 annually.

Work Environment and Physical Demands
Reasonable accommodation requires the physical and mental capacity to perform all essential functions effectively. In addition to other demands, the demands of the job include: 
  • Exposure to sensitive and confidential information.
  • Regular computer usage.
  • Close and distance vision and ability to adjust focus. 
  • Frequent sitting and standing.

Why Join Global Guardian
Global Guardian provides integrated security solutions that protect people, assets, and reputations around the world. Every story we tell—and every campaign we launch—reflects that mission. As part of our team, you’ll have the opportunity to shape a globally recognized brand while working alongside passionate professionals dedicated to keeping people safe, informed, and connected. 

Equal Opportunity Employer Statement
Global Guardian is an equal opportunity employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran, disabled status, or genetic information. If you need reasonable accommodation regarding the application process, do not hesitate to contact [email protected].
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